diff --git a/bitbucket-pipelines.yml b/bitbucket-pipelines.yml
index 8676b957..c2d98098 100644
--- a/bitbucket-pipelines.yml
+++ b/bitbucket-pipelines.yml
@@ -96,7 +96,6 @@ pipelines:
     - step: *unittest-python
     - step: *cypress-test
     - step: *jest-test
-    - step: *deploy-prod-manual
 
     develop:
     - step: *lint
@@ -109,6 +108,13 @@ pipelines:
         script:
         - git push https://heroku:$HEROKU_API_KEY@git.heroku.com/skillbox-stage.git develop:master
 
+  tags:
+    release/*:
+      - step: *unittest-python
+      - step: *cypress-test
+      - step: *jest-test
+      - step: *deploy-prod-manual
+
   custom:
     prod:
     - step: *unittest-python