diff --git a/bitbucket-pipelines.yml b/bitbucket-pipelines.yml
index 4e60ffd8..7f27808e 100644
--- a/bitbucket-pipelines.yml
+++ b/bitbucket-pipelines.yml
@@ -141,6 +141,10 @@ pipelines:
             deployment: prod-azure
             trigger: manual
   custom:
+    deploy-feature-branch:
+      - step:
+          <<: *deploy
+          name: deploy feature
     deploy-stage:
       - step:
           <<: *deploy